Understanding The Terminologies – Big Data, Business Intelligence, Business Analytics
According to a Gartner report, the worldwide market for business intelligence and business analytics is estimated to grow at $22.8 billion by the end of 2020. Today, data is expanding at a faster rate than ever before – it is predicted that by 2020, 1.7 megabytes of information will be generated per second for every […]
The Role of Analytics in Customer Retention
~It takes months to find a customer, and only seconds to lose one~ Although many organizations drive all their efforts into acquiring new customers (44% companies prioritize acquisition over retention), it is retaining them that defines business success. The set of activities a business participates in to ensure repeat purchases customers is what drives customer […]
The Need for Data Visualization and Best Practices for Maximum Business Impact
According to research done by Forrester Consulting, almost half of the financial executives around the world still rely on conventional tools such as spreadsheets and PowerPoint for deriving data-related insights. At the same time, about 28% of them have reported employing advanced tools such as machine learning as the primary means of gaining data insights […]
Organizations Which Succeed with Data Analytics Share These Traits
Did you know? For a Fortune 1000 company, an increase of 10% in data accessibility can resultin over $65 million additional net income. As data becomes the new oil, organizations have realized the importance of harnessing the power of structured and unstructured data to derive maximum business benefits. Data analytics helps companies gain deep insights […]
Addressing the Modern Data Complexity Challenges in Business Analytics
It is 2018, and it is pretty clear that data and analytics are playing a much more significant role in business than they ever have; today data has become a driving force in decision making for businesses of all kinds. Organizations can no longer drive business decisions based on their gut and intuition; they need […]
How Manufacturing Industry Is Leveraging Predictive Analytics
According to the survey conducted by Honeywell, unscheduled downtime is one of the major causes behind the loss of revenue for manufacturers. Besides, other key factors such as equipment breakdowns, unscheduled maintenance, safety incidents, supply chain management issues are also some of the major threats faced by the manufacturing sector. Data Analytics has emerged as […]
5 Examples of How Automotive Industry Has Transformed with Big Data and Analytics
The automotive industry is undergoing a tremendous transformation, thanks to globalization, increasing competition, changing customer preferences, and with the rapid pace of technology innovations. From autonomous self-driving vehicles, applications to sensors, AI and big data analytics, this sector is experiencing unlimited possibilities for harnessing the data in different ways. Today, using analytics, information management, quantitative […]
Why Cloud Data Warehousing is the Obvious Choice for Today’s Data-Driven Enterprises
Data warehouses have completely transformed the business information management landscape over the years. With rapid growth and refinements made in this space over the years, companies have been able to derive actionable insights from their data which has led to better and improved business decision making. However, with the rise of Big data and BI, […]
Top Mistakes That You Must Avoid While Using Digital Analytics
With everything going digital, one of the biggest challenges that companies are facing today is the measurement of the effectiveness of their digital marketing efforts. While web analytics tools like Google Analytics offer insights into website performance, but when it comes to understanding the effect of marketing campaigns on conversion rates and the buyer’s journey […]
How Citizen Data Scientists Will Play a Key Role in The Organizations
According to research reports by Gartner, over 40% of data science related tasks will be automated by 2020, which will boost productivity and lead to wider use of data and analytics by Citizen Data Scientists. Gartner has also further predicted that Citizen Data Scientists would take over data scientists in terms of advanced analysis. With […]