The Real Power of Unstructured Data
As businesses break down their silos and take a “customer-first” approach, they are beginning to rely heavily on data and data-driven insights to make real-time business decisions. Especially the marketing functions have been at the forefront of leveraging data to enhance the overall customer experience. In 2016, almost 56% of the companies considered data-driven marketing […]
What Is Machine Learning For Data Science?
This blog aims to give better insights into Machine Learning in the Data Science context, its practical uses, and benefits to the industry. But before delving deeper into this topic, let’s briefly understand what exactly is Data Science and Machine Learning. In simple terms, Data Science is a collection of disciplines, which includes math, statistics, […]
Top 10 Big Data Mistakes and How to Avoid Them
Today, organizations of all sizes are deploying big data solutions to derive actionable insights from their structured and unstructured data and improve their business outcomes. A study by CIO Insight found that 65% of global C-suite execs believe that their organizations will risk becoming irrelevant or uncompetitive if they do not embrace big data. For […]
All You Wanted to Know About Predictive Modeling and Didn’t Know Whom to Ask
Predictive modeling is a technique that is used to predict future behavior. Predictive modeling solutions use data mining and probability to analyze past and current data to forecast future outcomes. It answers the questions: What will happen in future? How does it affect my business tomorrow? For example, if a customer has purchased a laptop, […]
Deriving Business Value from Digital Transformation
Digital transformation is assisting businesses to explore new ways of managing work, collaborate more effectively with their workforce, and gain faster information access. Today, enterprises which have embraced digital technologies are able to attract the best talent, optimize their core business processes, and improve customer satisfaction. Businesses can stay more competitive with better process automation, […]
How Self Service Analytics Is Empowering Modern Businesses
The fast-changing business models, dynamic markets, and increasing customer expectations have forced enterprises to keep pace with these changing requirements by empowering their employees with the right data at the right time. With more number of businesses competing with data, there is a greater need for employees within the enterprises to gain better insight into […]
Are You Ready for The Big Data Initiative at Your Enterprise?
Big Data is assisting companies to harness their data and derive better insights for making smarter, real-time and fact-based decisions leading to more efficient business operations with improved productivity and increased profit margins. However, deployment of big data in any organization requires careful planning with efficient data management, smart deployment policies and choosing the right […]
Machine Learning and Its Growing Importance in Today’s Business
Most of the leading organizations today are increasingly relying on machine learning tools for automating their business processes and applying more advanced techniques using Artificial Intelligence. Some of the biggest technology giants such as Google, Amazon, Microsoft, Facebook, and Salesforce are increasingly using machine learning and AI methods to gain a solid competitive advantage. Machine […]
Real-World Examples of Artificial Intelligence at Work
According to PwC, Artificial Intelligence will potentially contribute to $15.7 Trillion in global GDP by 2030 Artificial Intelligence (AI) is the hottest topic of discussion in the technology world and very rightly so – with AI, it is possible for systems to identify patterns, learn from experiences, and find innovative solutions to existing and newer […]
Best Practices to Follow to Avoid Big Data Analytics Failure
The term “big data” not only refers to the size of the data to be handled but also relates to the competencies required and challenges associated with storing and analyzing huge data sets to arrive at meaningful data-driven decisions. Companies that use big data analytics have the potential to significantly change the way their businesses […]